Play continued until time expired, after which the bachelor/bachelorette gave their choice.
In several weeks of episodes that aired at various times throughout the season, another format was used.
The same question could be asked to multiple bachelors. The bachelorette would make her choice based solely on the answers to her questions.
The program was originally broadcast in black-and-white, but when a prime-time version began in October 1966, both it and the daytime version were broadcast in color; the daytime version thus became the first ABC daytime series to be broadcast in color on a regular basis.
ABC dropped the show on July 6, 1973, but it continued in syndication for another year (1973–1974) as The New Dating Game.
The program was revived three additional times in syndication afterwards.
Typically, a bachelorette would question three bachelors, who were hidden from her view; at the end of the questioning period, she would choose one to go out with on a date paid for by the show.
Occasionally, the roles would be reversed with a man questioning three ladies; other times, a celebrity would question three players for a date for themselves or for a co-worker or a relative of theirs.